Selling the Dream by Guy Kawasaki Summary and Reviews
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Book Reviews of Selling the Dream
Book Review: What Do You Want Out of Life and How to Get It
Summary: 4 Stars
Once you get past the in-your-face call for response style, you're in for an eye-opening read. This is a good how-to book an applying theories of evangelism to further your organization's success or your personal cause. At the end of each chapter, the author offers a sometimes pithy, sometimes sarcastic, self-check which not only facilitates comprehension of the material, but also gives practical insights on how you can implement these concepts into your life immediately. The book is full of self-references and self-promotion, but this is exactly what the author is advocating: he is his own cause and this book is his instrument of evangelism. The book provides the motivation and basic principles you need to get started to figuring out what "cause" will occupy your life and give your life meaning. Once you figure out what you want to do, this book gives you no-nonsense real-world advice about how you should go about realizing your mission and your vision.
This book challenges you to make deep personal assessments as to what you want your life to look like and to stand for. It challenges you to find your cause and act.
Book Review: Why evangelism matters in a tech-driven world
Summary: 5 Stars
I am a Technology Evangelist for Sun Microsystems. Guy's book has a lengthy title but succinct delivery: It will go a very long way to explain what evangelism is and why it is increasingly important in our techno-driven world. I highly recommend it to new evangelists and to anyone that asks me "What is a Technology Evangelist, anyway?".Book Review: guy provides a blueprint for making your dream happen.
Summary: 5 Stars
one of a few classic texts that i consult extensively during any significant marketing effort. full of real information that you can use immediately. it inspired me to strive for a higher level of personal performance. guy has done it again: given the world a front row seat for the explanation of how the mac became the force that changed personal computers forever... then detailed what i must do for my dream to become a reality. thank you guy!