Selling the Invisible: A Field Guide to Modern Marketing
by Harry Beckwith
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Book Summary Information
Author: Harry BeckwithEdition: Hardcover
Audio: English (Original Language); English (Unknown); English (Published)
Published: 1997-03-01
ISBN: 0446520942
Number of pages: 272
Publisher: Business Plus
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Book Reviews of Selling the Invisible: A Field Guide to Modern Marketing
Book Review: Now there's no excuse
Summary: 5 Stars
Didn't want to fork out the big dosh on the hardback of this "service" industry masterpiece? Here's the paperback version, but be forewarned: you might as well order a copy for everyone in your office, and your clients, now, before it too sells out.And don't let that "service" perspective put you off: who's not selling intangibles? You compete--and win--on intangibles. This book (despite its US origins--or perhaps because of them) quickly and easily cuts to the chase in small snippets of insight. Great tube/train/bog reading and a fantastic, invigorating call to action.
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