Strategic Market Management (Strategic Market Managment)
by David A. Aaker
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Book Summary Information
Author: David A. AakerEdition: Paperback
Audio: English (Original Language); English (Unknown); English (Published)
Published: 2007-03-09
ISBN: 0470056231
Number of pages: 336
Publisher: Wiley
Accessories:
Book Reviews of Strategic Market Management (Strategic Market Managment)
Book Review: Excellent book, a must for any marketing bookself
Summary: 5 Stars
This is an execellent marketing reference book. Aaker provides a valuable toolkit, for anyone preparing a business plan.
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