Sway: The Irresistible Pull of Irrational Behavior by Ori Brafman, Rom Brafman Summary and Reviews
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Book Reviews of Sway: The Irresistible Pull of Irrational Behavior
Book Review: Blink 2008
Summary: 4 Stars
Sway is a very quick read. The brothers Brafman tell a story that is very reminiscent of Malcolm Gladwell's Blink. This is another way of looking at what irrational beings we humans are, and how hard we try to prove that we aren't.
Like Blink, the book provides some interesting food for thought, and great cocktail party filler, but it doesn't give solid, useful things that one can do to take advantage of this new knowledge.
Book Review: Very entertaining pop-psychology
Summary: 5 Stars
If you love pop-economics and pop-psychology books like "The Long Tail", "Tipping Point", "Freakonomics" etc... you'll definitely love this. Although it's not as groundbreaking as these books, it's equally (if not more) entertaining. Packed full of case studies, this is a fun and quick read. Highly recommended!Book Review: Enjoyable read
Summary: 5 Stars
Book explores the many ways we logically arrive at illogical decisions. I found it entertaining and thought provoking. Makes for a great conversation topic with friends. Book Review: Sway, A small book that should have been smaller.
Summary: 1 Stars
The author analysis of irrational behavior could have been discussed in twenty or so pages. Not much of a book, but thankfully it was only 200 small pages.Book Review: a decent book-let
Summary: 3 Stars
This is yet a another volume in the contemporary genre of books based on a single insight. In this case, the insight is that people often make predictably irrational decisions. This is interesting, and the authors assemble several anecdotes supporting their thesis, but a bit of judicious editing could have distilled their argument into a brief essay. Of course this would have been a less profitable format; one suspects the authors of exploiting an irrational bias favoring books over articles.