Ten Deadly Marketing Sins: Signs and Solutions
by Philip Kotler
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Book Summary Information
Author: Philip KotlerEdition: Hardcover
Audio: English (Original Language); English (Unknown); English (Published)
Published: 2004-04-02
ISBN: 0471650226
Number of pages: 160
Publisher: Wiley
Book Reviews of Ten Deadly Marketing Sins: Signs and Solutions
Book Review: A Good Read!
Summary: 4 Stars
Increasingly, management is holding marketing departments responsible for making expensive mistakes and not contributing to profits. What's worse, marketers do not seem able to reverse the tide. That's where professor Philip Kotler's concise handbook becomes valuable. Kotler presents commonsense solutions to these problems by describing his version of the 10 deadly marketing sins and how to atone for them. He cites specific examples to drive home his points. This breezy, easy book is devoted to giving marketing practitioners advice that enables them to regain the high ground and lift marketing back into prominence in the corporate hierarchy. If you want to market your products, your department and your career, we suggest inviting Prof. Kotler over for this little chat.
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