The Big Red Fez: How To Make Any Web Site Better
by Seth Godin
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Book Summary Information
Author: Seth GodinEdition: Paperback
Audio: English (Original Language); English (Unknown); English (Published)
Published: 2002-01-15
ISBN: 0743227905
Number of pages: 112
Publisher: Free Press
Book Reviews of The Big Red Fez: How To Make Any Web Site Better
Book Review: Worth far More Than it's Price
Summary: 5 Stars
I read the electronic version of The Big Red Fez. I'm a new media and marketing person but it's always good to be reminded of the basics of what we're trying to achieve.Seth's critique of some of the best known names on the Web is refreshing. Not all of them come out well, I might add - and looking at the sites he criticises, I find myself saying "Yes, he's right about that!" Not even the big boys get it right, which leaves plenty of space for my customers to do better!
It's not only a "must read" it's a "must re-read at regular intervals" to remind us all that without the fundamentals being correct, a web presence degrades to an online company brochure - if that.
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