The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
by Marty Neumeier
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Book Summary Information
Author: Marty NeumeierEdition: Paperback
Audio: English (Unknown); English (Original Language); English (Published)
Published: 2005-08-14
ISBN: 0321348109
Number of pages: 208
Publisher: New Riders
Product features:
- ISBN13: 9780321348104
- Condition: New
- Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!
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Book Reviews of The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
Book Review: Branding for the rest of us
Summary: 5 Stars
I am not a CEO, owner, entrepreneur, SVP of marketing, nor do I work in a company struggling to turn a fourth-tier brand into a world beater. Those are the native audiences for this wonderful, finish-it-in-a-plane-ride book. I'm a writer and consultant trying to explain branding to fundraisers, and what I intensely like about Marty Neumeier's brief "whiteboard overview" (his phrase) of branding is that it answers ALL my questions about branding and brand strategy quickly, simply, with nicely selected examples. It starts with what branding is NOT (not your logo, not your visual ID, not your products). Then it defines what it truly is, "A brand is a person's gut feeling about a product, service, or company." That's in the first couple of pages. But of course there's so much more. I love a good, insight-rich how-to book the way others love a good mystery. The Brand Gap is among the best.
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