The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do
by Clotaire Rapaille
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Book Summary Information
Author: Clotaire RapailleEdition: Paperback
Audio: English (Original Language); English (Unknown); English (Published)
Published: 2007-07-17
ISBN: 0767920570
Number of pages: 224
Publisher: Broadway
Book Reviews of The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do
Book Review: Cracking the Culture Code
Summary: 5 Stars
A cross-cultural consultant colleague of mine recommended this book to me. As a professor of undergraduate and graduate courses and also a cross-cultural consultant myself, I found Rapaille's book to be both approachable and useful.
He writes in a a way that US business leaders can ascertain most quickly what code works in what market for different products.
I have not seen many books on this topic, so I recommend Rapaille's approach as it contains valuable information for combining business with the most overlooked component of business: culture.
More The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do reviews:
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