The End of Detroit: How the Big Three Lost Their Grip on the American Car Market Summary and Reviews

The End of Detroit: How the Big Three Lost Their Grip on the American Car Market
by Micheline Maynard

The End of Detroit: How the Big Three Lost Their Grip on the American Car Market
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Book Summary Information

Author: Micheline Maynard
Edition: Hardcover
Audio: English (Original Language); English (Unknown); English (Published)
Published: 2003-09-23
ISBN: 0385507690
Number of pages: 336
Publisher: Doubleday Business

Book Reviews of The End of Detroit: How the Big Three Lost Their Grip on the American Car Market

Book Review: Highly Recommended!
Summary: 5 Stars

America's fascination with the auto helped build and change the entire country. But as author Micheline Maynard writes, Detroit has lost its grip on American drivers by relying on overgrown distribution systems, styling myopia, reduced quality, brand mismanagement and family ownership. These factors, to varying degrees, combined to weaken the Big Three (Ford, General Motors and Chrysler). As an automotive journalist, Maynard apparently has all the facts, interviews and trade show vignettes to tell the story of the Big Three being replaced by non-U.S. manufacturers who simply do the job better. She also includes interviews with car shoppers and others who are not germane to her tale. Still, this is a powerful chronicle on the threatened, imminent demise of more American icons. We find this very valuable reading for marketing and human resource professionals, corporate change management executives and anyone interested in buying a car.

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