The Graphic Designer's Guide to Creative Marketing: Finding & Keeping Your Best Clients Summary and Reviews

The Graphic Designer's Guide to Creative Marketing: Finding & Keeping Your Best Clients
by Linda Cooper Bowen

The Graphic Designer's Guide to Creative Marketing: Finding & Keeping Your Best Clients
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Book Summary Information

Author: Linda Cooper Bowen
Edition: Paperback
Audio: English (Original Language); English (Unknown); English (Published)
Published: 1999-02-22
ISBN: 0471293148
Number of pages: 192
Publisher: Wiley

Book Reviews of The Graphic Designer's Guide to Creative Marketing: Finding & Keeping Your Best Clients

Book Review: The ABCs of marketing for every design professional
Summary: 5 Stars

Linda Cooper Bowen's guide to creative marketing is an essential step-by-step tool for any design professional -- at any level -- seeking to generate new business and improve their image. With such diverse and relevant topics as the role of the marketing manager, positioning your image, and successful promotion programs, she presents solid methods and easy ways to grow even an established design studio. I particularly appreciate the chapter on finding (and keeping) the best clients. It's the most important part of my own job, and I can sense the ways my firm will benefit from Cooper Bowen's expertise.

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