The Hidden Persuaders
by Vance Packard
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Book Summary Information
Author: Vance PackardIntroduction: Mark Crispin Miller
Edition: Paperback
Audio: English (Unknown); English (Original Language); English (Published)
Published: 2007-07-01
ISBN: 097884310X
Number of pages: 240
Publisher: Ig Publishing
Book Reviews of The Hidden Persuaders
Book Review: A historical landmark
Summary: 5 Stars
I met Vance Packard's (1914-1996) work with his The Pyramid Climbers, a pioneer study on American enterprise management developement. The Hidden Persuaders is about a very different subject, and it was also one of the first true considerations on how propaganda, or media manipulation, changes the way America behaves toward franchises, merchandising and, in the end, how it shapes the way we structure our goals and, to use Focualt's title, the order of things. It, of course, shows its age since it was first published in the 1950's. However it is in no way obsolete and thanks to Packard's excellent pen it is a breeze to read, and an excellent example of the so called Pop Sociology.
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