The Image Factory: Fads and Fashions in Japan Summary and Reviews

The Image Factory: Fads and Fashions in Japan
by Donald Richie, Roy Garner

The Image Factory: Fads and Fashions in Japan
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Book Summary Information

Author: Donald Richie, Roy Garner
Edition: Paperback
Audio: English (Original Language); English (Unknown); English (Published)
Published: 2003-04-15
ISBN: 1861891539
Number of pages: 192
Publisher: Reaktion Books

Book Reviews of The Image Factory: Fads and Fashions in Japan

Book Review: More on Japan from the Dean of gaijin writers
Summary: 5 Stars

This book attacks a fairly narrow question, "Why does a society with such a reputation for conformity chase such outlandish fads?" Donald Richie, a long timer writer on Japanese culture, tackles this in a series of essays on pachinko, the culture of cute, sex culture and even Japanese who try to look foreign.

In the essays, he proposes explanations for these contradictions in behavior. Perhaps dressing in the outlandish fad of the month is part of a uniform for being in a group that dresses that way - membership created as such. The mobile phone craze (replacing Manga, another fad) is interpreted as an exercize in proving one's group belonging. In doing so, he also suggests that perhaps some of these beliefs about conformity are not to distinct to Japanese. Perhaps their uniqueness is in fessing up to a more universal tribalism.

Very interesting reading for both those interested in contemporary Japan, as well as people interested in the nature of belonging.

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