The Long Tail: Why the Future of Business is Selling Less of More
by Chris Anderson
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Book Summary Information
Author: Chris AndersonEdition: Hardcover
Audio: English (Original Language); English (Unknown); English (Published)
Published: 2006-07-11
ISBN: 1401302378
Number of pages: 256
Publisher: Hyperion
Book Reviews of The Long Tail: Why the Future of Business is Selling Less of More
Book Review: A witty look at the way cyberspace rewrites retailing's rules
Summary: 5 Stars
Does the modern world of online markets make you feel like Rip Van Winkle, who awoke from a 20-year nap to find a changed society? Author Chris Anderson has your wake-up call. With hard facts, charts and numbers, plus futuristic insights, Anderson decodes the mysteries of online marketing, Internet-based commerce and other New Age economic realities. His calculations, public feedback and extensive research offer more than just statistics for the sake of proving his point: Online retailing has a long reach into niche markets. This gives its products longevity that stores with finite shelf space can't match, no matter how much steam they get from short-lived, blockbuster products. Anderson credibly explains the decline in box office sales and the rise of niche companies such as Netflix and iTunes. Despite a few redundancies (he believes in thorough explanations), keep on reading. You won't mind: the text is a pleasure, written with wit, style and expertise. We recommend it to Luddites, old school business operators, anyone in entertainment or retail, and New Age Internet-based marketers (although you probably already know just how long this tail can be).
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