The New Influencers: A Marketer's Guide to the New Social Media
by Paul Gillin
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Book Summary Information
Author: Paul GillinForeword: Geoffrey A. Moore
Edition: Hardcover
Audio: English (Original Language); English (Unknown); English (Published)
Published: 2007-04-15
ISBN: 1884956653
Number of pages: 258
Publisher: Quill Driver Books
Book Reviews of The New Influencers: A Marketer's Guide to the New Social Media
Book Review: Depth and perspective
Summary: 4 Stars
Books about Web tools and strategies for marketers tend to be written hastily, for two reasons: primacy and recency. With respect to the former, the marketing consultants who write these books want to build visibility in the market quickly, and to be perceived as pioneers, because the competition is intense. With respect to the latter, the web environment evolves and shifts daily; so authors worry that taking time to cover these topics in depth, present meaningful case studies, verify factual accuracy, and polish prose might unduly delay publication beyond the point timeliness. Among the several books I've read about Web 2.0 marketing, Gillin's book is the most sophisticated, with ample real-world cases and examples -- and the least evangelistic. While many of the authors in this "space" come across as self-serving buzz-meisters, Gillin is enthusiastic but circumspect.
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