The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
by David Meerman Scott
List Price:
Our Price: $13.44
You Save: $11.51 (46%)
Availability: Usually ships in 1-2 business days
Buy Used: from $13.34 (click here)
Category: Book
See more book details and other editions
Book Summary Information
Author: David Meerman ScottEdition: Hardcover
Published: 2007-06-04
ISBN: 0470113456
Number of pages: 304
Publisher: Wiley
Book Reviews of The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
Book Review: A Great Resource
Summary: 5 Stars
This is a fantastic resource for anyone just starting to get to grips with e-pr. Full of ideas of how to make the best use of the internet to drive your public relations campaign.
However, it is very Americanised and, unless it is updated yearly, it is unlikely to keep up with the fast pace of the net.
More The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly reviews:
1 2 3 4 5 6 7 8 9 Newest Review
1 2 3 4 5 6 7 8 9 Newest Review
Business & Investing Books
Book Subjects
- Arts & Photography
- Audiobooks on Cassette
- Audiobooks on CD
- Biographies & Memoirs
- Business & Investing
- Children's Books
- Comics & Graphic Novels
- Computers & Internet
- Cooking, Food & Wine
- e-Books
- Engineering
- Entertainment
- Gay & Lesbian
- Health, Mind & Body
- History
- Home & Garden
- Horror
- Law
- Literature & Fiction
- Medicine
- Mystery & Thrillers
- Nonfiction
- Outdoors & Nature
- Parenting & Families
- Professional & Technical
- Reference
- Religion & Spirituality
- Romance
- Science
- Science Fiction & Fantasy
- Sports
- Teens
- Travel
Most talked about in Work at Home Books
Time Management : Proven Techniques for Making the Most of Your Valuable Timeby Marshall J. Cook
Adams Media Corporation; Published: 1998-09; Paperback; Book
Best price: $3.98
Price in other shops:
Time Management: 24 Techniques to Make Each Minute Count at Work (Mcgraw-Hill Professional Education Series)by Marc Mancini
McGraw-Hill; Published: 2007-05-24; Paperback; Book
Best price: $7.51
Price in other shops:
No B.S. Time Management for Entrepreneurs (No B.S. Series)by Dan Kennedy
Entrepreneur Press; Published: 2004-07-07; Paperback; Book
Best price: $4.27
Price in other shops:
Time Management for the Creative Person: Right-Brain Strategies for Stopping Procrastination, Getting Control of the Clock and Calendar, and Freeing Up Your Time and Your Lifeby Lee Silber
Three Rivers Press; Published: 1998-03-24; Paperback; Book
Best price: $8.25
Price in other shops:
Time Management: Increase Your Personal Productivity And Effectiveness (Harvard Business Essentials)by Harvard Business School Press
Harvard Business School Press; Published: 2005-05-30; Paperback; Book
Best price: $6.08
Price in other shops:
The 25 Best Time Management Tools & Techniques: How to Get More Done Without Driving Yourself Crazyby Pamela Dodd, Doug Sundheim
Peak Performance Press, Inc.; Published: 2005-12-15; Paperback; Book
Best price: $14.16
Price in other shops:
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!by Al Ries, Jack Trout
HarperBusiness; Published: 1994-04-27; Paperback; Book
Best price: $5.92
Price in other shops:
Word of Mouth Marketing: How Smart Companies Get People Talkingby Andy Sernovitz
Kaplan Business; Published: 2006-11-01; Hardcover; Book
Best price: $15.39
Price in other shops:
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directlyby David Meerman Scott
Wiley; Published: 2007-06-04; Hardcover; Book
Best price: $13.86
Price in other shops:
Guerilla Marketing on the Internet: The Definitive Guide from the Father of Guerilla Marketingby Jay Conrad Levinson, Mitch Meyerson, Mary Eule Scarborough
Entrepreneur Press; Published: 2008-07-02; Paperback; Book
Best price: $14.18
Price in other shops:
Similar books summaries and other product reviews
How to Use the Internet to Advertise, Promote and Market Your Business or Website with Little or No Moneyby Bruce C. Brown
Atlantic Publishing Company; Published: 2006-05-30; Paperback; Book
Best price: $15.44
Price in other shops:
Plug Your Business! Marketing on MySpace, YouTube, blogs and podcasts and other Web 2.0 social networksby Steve Weber
Weber Books; Published: 2007-07-13; Paperback; Book
Best price: $17.06
Price in other shops:
Meatball Sundae: Is Your Marketing out of Sync?by Seth Godin
Portfolio Hardcover; Published: 2007-12-27; Hardcover; Book
Best price: $11.97
Price in other shops:
Groundswell: Winning in a World Transformed by Social Technologiesby Charlene Li, Josh Bernoff
Harvard Business School Press; Published: 2008-04-21; Hardcover; Book
Best price: $17.60
Price in other shops:
Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversionsby Tim Ash
Sybex; Published: 2008-01-29; Paperback; Book
Best price: $16.04
Price in other shops:
Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusinessby Jay Conrad Levinson
Houghton Mifflin; Published: 2007-05-22; Paperback; Book
Best price: $8.74
Price in other shops:
Web Analytics: An Hour a Dayby Avinash Kaushik
Sybex; Published: 2007-06-05; Paperback; Book
Best price: $16.17
Price in other shops:
Marketing to the Social Web: How Digital Customer Communities Build Your Businessby Larry Weber
Wiley; Published: 2007-06-22; Hardcover; Book
Best price: $13.04
Price in other shops:
Word of Mouth Marketing: How Smart Companies Get People Talkingby Andy Sernovitz
Kaplan Business; Published: 2006-11-01; Hardcover; Book
Best price: $15.39
Price in other shops:
The New Influencers: A Marketer's Guide to the New Social Mediaby Paul Gillin
Quill Driver Books; Published: 2007-04-15; Hardcover; Book
Best price: $15.58
Price in other shops: