The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly by David Meerman Scott Summary and Reviews
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Book Reviews of The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
Book Review: Great book
Summary: 5 Stars
This book is well organized and packed with useful insights for anyone looking to embrace the web as an effective marketing vehicle.Book Review: Great Resource For Small Business
Summary: 5 Stars
As a small business owner, I'm always looking for ways to do things more efficiently and at a lower cost. This book is filled with ideas to help you accomplish both. If I can take away at least one gem from a book, I consider it worth my time. This book gave me many new ways of thinking about the way I'm currently looing at my own strategies. Book Review: A Great Guide for Government Communicators
Summary: 4 Stars
Many local governments are just now beginning to leverage the vast potential of online resources in promoting civic engagement. David's guide to the "new rules" contains a number of gems that are easily implemented at a minimal cost. His discussion of the uses for online newsrooms is worth the price of the book by itself. Every government communicator should have a copy.Book Review: Useful, Actionable and Obtainable
Summary: 5 Stars
The New Rules of Marketing and PR is one of the few business books that present information that both the small business owner and larger corporation can gain from. The advice is thoughtful and actionable and tied together with real world examples. It will lay the foundation for any PR novice or marketing person that's trying to understand the shift away from traditional PR to engaging with consumers in an authentic way using a variety of social media tools including forums, blogs, videos and podcasts. Book Review: Required reading for all Marketing Mavens
Summary: 5 Stars
Insightful and practical look at how modern marketing mavens are leveraging the Internet to reach their best customers.
Should be on the required reading list for anyone involved in marketing a product or service.