The Riddle: Where Ideas Come From and How to Have Better Ones
by Andrew Razeghi
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Book Summary Information
Author: Andrew RazeghiEdition: Hardcover
Audio: English (Original Language); English (Unknown); English (Published)
Published: 2008-01-28
ISBN: 0787996327
Number of pages: 256
Publisher: Jossey-Bass
Book Reviews of The Riddle: Where Ideas Come From and How to Have Better Ones
Book Review: Thankfully, not a 'how to' book
Summary: 4 Stars
Generally, American books sporting the phrase 'how to' in their title, need to be approached with considerable scepsis, for the sake of detecting flimsiness. In this case it may be discovered that Andrew Razeghi has written a straight book on creativity and innovation, circumventing a mountain of hoopla.
Rather than cooking up recipies for creativity, mr Razeghi analyses the process of thinking that leads to new ideas, concentrating on five concepts: curiosity, constraints, connections, conventions an codes, taking his examples anywhere form Plato to Charlie's Angles. The result is a knowledgeable and delightful, at points even quite funny book. The creative will know how to turn these insights into a 'how to'.
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