The Tipping Point Audio
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Book Summary Information
Reader: Malcolm GladwellEdition: Audio Cassette
Audio: English (Original Language); English (Unknown); English (Published)
Format: Abridged, Audiobook
Published: 2000-03-01
ISBN: 1570427933
Publisher: Hachette Audio
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Book Reviews of The Tipping Point Audio
Book Review: Interesting stories, not that useful
Summary: 4 Stars
With 900 other reviews, I'll keep this one short. The Tipping Point by Malcolm Gladwell is an enormously interesting read. It tries to answer the question why and how certain ideas 'tip'. How they spread and become popular. Malcolm uses a huge amount of interesting stories from different domains to try to make his points. For me, the collection of stories was probably more interesting than the points he tried to make. The stories were well written.
Related to tipping, he argues that there are three rules related to an social epidemic. The law of the few (a few people can have a huge impact), the stickiness factor (a message can be constructed to be more sticky) and the power of context (the context can influence the message which is being spread enormously). The rest of the book contains chapters related to each of these rules. Every chapter summarizes the rules and tells stories of where the rule applied.
Tipping Point is extremely well written and easy to read. The bunch of amazing stories make it fun and it's no wonder that it's one a major best sellers in the world. I found the message the author tries to communicate less interesting, though. Never the less, I'd recommend the book to everyone for the sake of the stories and the learning that can be taken out of every individual story.
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