The Tipping Point Audio Summary and Reviews
|
List Price: Our Price: $8.94 You Save: $9.04 (50%) Availability: Usually ships in 1-2 business days Buy Used: from $3.98 (click here) Category: Book See more book details and other editions |
|---|
Book Reviews of The Tipping Point Audio
Book Review: Making Mole Hills into Mountains
Summary: 4 Stars
From Paul Revere to Hush Puppies to Blues Clues to Bernie Goetz, Malcom Gladwell's examples run the gamut to explain the principle of The Tipping Point. Everything has a tipping point, whether you're rousing the troops, selling shoes or fighting crime. A fascinating journey in to the culture of our times - why some messages take off and others fall flat; why "word of mouth" only works if the word is in the right mouth; how one slight change in an ad, a message, a product, etc. can turn a snowflake into an avalanche. This is not just a book about advertising but about life itself. It's simple common sense, but Malcolm Gladwell puts it into words, context and examples that make you sit back and say, "Ahhhhh. I get it." Powerful, powerful stuff.Book Review: Great Information On The Theory of Tipping Points
Summary: 4 Stars
The Tipping Point was a very, very, good book. The only thing that kept it from being perfect is that there's really only a half-book's worth of material here, so the author basically expanded what could have been written in 100 pages to a longer book format, just so we would think we're getting our money's worth. Very considerate, but probably not necessary. Book Review: The Law of the Few, the Stickiness Factor and the Power of Context.
Summary: 4 Stars
There are few books that introduce a new idea that can be applied to multiple disciplines - The Tipping Point is a thought-provoking and well-written book in that category. This book contains more than an idea: it introduces a new way of understanding what often seems like major changes that appear to come from little or often unknown effort. It attempts to answer an obvious question: Why do some ideas, products, fads, and behaviors just seem to explode into popularity, while others-- which may be equally worthy-- just don't? Malcolm Gladwell's answer is that "epidemics" of popularity are the result of the operation of three agents: The Law of the Few, the Stickiness Factor, and the Power of Context. He delivers the evidence that backs up what he is saying, and he makes everything clear and entertaining. He uses concrete examples that really bring home his points, even the ones that at first just don't "add up" because conventional thinking tells you the opposite must be true. As a whole, this book is one of those rare gems that make you truly THINK about the world around you in a whole new way. It has simple ideas about certain kinds of people and psychological truths that spread "epidemics" of change and trends that can be applied to many complex situations. It can give you insight that you never had before on baffling or "roadblocked" issues.Book Review: "THINK OF THEM AS EPIDEMICS"
Summary: 5 Stars
This book asserts that the best way to understand popularity and social behavior, such as the rise in popularity of a book, teen behaviors, or word of mouth phenomena, is to model them as epidemics. The author suggests that ideas, behaviors, and the popularity of products spread like viruses, and that changes often occur quickly and unexpectedly. Small changes often result in larger changes and spread until a critical mass or "tipping point" is reached, thereby causing a larger more dramatic effect than might have been predicted.
Why is it that some people seem to have more power to influence mass thinking than others? The author says that word-of-mouth epidemics are stimulated by people with certain personality types: 1. sociable people who bring others together are called Connectors, 2. people who are adept at disseminating knowledge are called Mavens, and 3. people able to persuade are called Salesmen. Some people have more than one quality. This book brings to mind for me how frightening it is that we as humans are so easily manipulated by social dynamics and crowd mentality. The book will make you think about social dynamics, fads, and group behavior, and give you insight as to how these can be manipulated. Author of THE 3:00 PM SECRET: Live Slim and Strong, Live Your Dreams
Book Review: Real Page Turner
Summary: 5 Stars
This book is absolutely great; you won't be able to put it down. Gives very interesting insights into social phenomenons. I highly recommend this book!