True Professionalism
by David H. Maister
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Book Summary Information
Author: David H. MaisterEdition: Hardcover
Format: Bargain Price
Published: 1997-05-27
ISBN: N/A
Number of pages: 224
Publisher: The Free Press
Book Reviews of True Professionalism
Book Review: Good final section
Summary: 3 Stars
Mr. Maister's True Professionalism is a pretty good description of "professional" behavior. Part One is (Mostly) About You"---I found this section more fluff than anything; but in Part Three (Mostly) About Your Clients, Maister offers good advice and counsel for dealing with existing clients and expanding one's presence. In particular, his chapter on "What Clients Want" was worth the price of the book. In this chapter, Maister walks the reader through the logic of determining "what" your clients "value" and how to expand customer satisfaction (hint: do more of what your client value). I have Maister's The Trusted Advisor (have never read the whole book, just parts) and Strategy and The Fat Smoker (which I've read, but haven't reviewed---it is very good, btw)--True Professionalism is a must read for a consultant (also read everything written by Alan Weiss) and will help the novice avoid common mistakes. Recommended.
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