Type in Motion 2 (Second Edition) (No. 2)
by Matt Woolman
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Book Summary Information
Author: Matt WoolmanEdition: Hardcover
Audio: English (Unknown); English (Original Language); English (Published)
Published: 2005-11-17
ISBN: 0500512434
Number of pages: 256
Publisher: Thames & Hudson
Book Reviews of Type in Motion 2 (Second Edition) (No. 2)
Book Review: A great resource
Summary: 4 Stars
Type in Motion 2 is the follow-up to Mark Woolman's original Type in Motion, the first book to present an overview of animated digital typography when it was published over six years ago. In this volume over 80 projects, from the most advanced studios around the world, are presented in a beautiful book bordering on sensory overload. Over 1300 images of animated typographic images from the Internet, film and television almost come jumping off the pages at the reader. With the sections "Identifying," "Informing," "Storytelling," "Traveling" and "Speculating," the author exhibits numerous projects specific to those topics - frame by frame in most cases - and explains what was needed by the client, the concept to be produced, the process of creation, and the end result. For a designer like myself, specializing in static graphic imagery, Type in Motion 2 is a great lesson in considering the option of potential movement in an image being creating, how that motion might be executed, what movements could be applied, and how the final imagery will impact the communication of the client's message. Those with experience in motion graphics, or desiring a career in the field, will find many examples of challenging concepts, incredible design solutions, and inspiring "eye-candy" in this book of innovative work. - Jeff Fisher, writer of bLog-oMotives and "Logo Notions" on CreativeLatitude.com
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