UNLEASHING THE IDEAVIRUS
by Seth Godin
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Book Summary Information
Author: Seth GodinEdition: Paperback
Audio: English (Published)
Format: Bargain Price
Published: 2001-10-10
ISBN: N/A
Number of pages: 240
Publisher: Hyperion
Book Reviews of UNLEASHING THE IDEAVIRUS
Book Review: Another eye opener from Mr Godin
Summary: 5 Stars
Another eye opener from Mr Godin. Ideavirus is the follow up to Permission Marketing although in many ways its the precurser. The book analyses how companies can go about gaining permission from customers. Its conclusion is that companies must learn to empower their customer's to do their work for them. Seth identifies methods and recites examples of companies such as Hotmail, ICQ, Bluemountain and Napster that have built huge audiences without the use of expensive branding campaigns but through the use of viral marketing. If you want to find out more about the future of marketing and how sneezers fit into your campaigns then is book is an essential purchase.
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