Values-Driven Business: How to Change the World, Make Money, and Have Fun (Social Venture Network)
by Ben Cohen, Mal Warwick
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Book Summary Information
Author: Ben Cohen, Mal WarwickEdition: Paperback
Audio: English (Unknown); English (Original Language); German (Original Language); English (Published)
Published: 2006-03-22
ISBN: 1576753581
Number of pages: 156
Publisher: Berrett-Koehler Publishers
Product features:
- ISBN13: 9781576753583
- Condition: New
- Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!
Book Reviews of Values-Driven Business: How to Change the World, Make Money, and Have Fun (Social Venture Network)
Book Review: "Profit " is an evil word
Summary: 1 Stars
This book is written to "preach to the choir." Ben Cohen's name is on the book because as Mal Warwick said, "no one would buy the book if only my name was on it." This is why this book is warm to read, but falls flat for any practical use. Mal Warwick has no experience running a business of the type addressed in the book; he began his career as a political fundraiser and currently has a business as a consultant for clients -- nonprofits -- who need to fundraise. Though well intentioned, Mr. Warwick has not fought in the real world of business; his experience comes from the basis of "do it because it's nice", without much nuts and bolts reality behind it worrying about a profit -- what one needs to stay in business.
The book is full of stories of nice companies that have done nice things, and how all businesses should be nice. There is little research to back up the opinions and thoughts in this book; it is very subjective and full of unproven assumptions. Unfortunately, these biased assumptions are presented as fact.
Save your money; if you buy this book and follow the feel-good advice, you'll find yourself in an unprofitable business -- and unless your in business to lose money, this isn't for you.
Mal Warwick is in the business of getting people to "donate" money, not in convincing consumers to change their buying habits. A worthless book.
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