WORDS THAT WORK: IT'S NOT WHAT YOU SAY, IT'S WHAT PEOPLE HEAR
by Frank Luntz
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Book Summary Information
Author: Frank LuntzEdition: Hardcover
Audio: English (Published)
Format: Bargain Price
Published: 2007-01-02
ISBN: N/A
Number of pages: 320
Publisher: Hyperion
Book Reviews of WORDS THAT WORK: IT'S NOT WHAT YOU SAY, IT'S WHAT PEOPLE HEAR
Book Review: An unputdownable quasi-academic book. Amazing!
Summary: 5 Stars
This is a riveting book about how to use language effectively. I do this everyday as a speechwriter, but I've never found a book on this subject which is so entertaining. Luntz is an arrogant American, and he's great fun - witty, name-dropping, sarcastic, serious and clear.
He gives his ten rules of effective communication and drums in "It's not what you say, it's what people hear", over and over again.
He is a great user of the dial analysis, (they call it the Perception Panel on the Daily Politics). You find out the words that work, by measuring the enthusiasm of the response from a panel of people. They claim that Luntz helped David Cameron get the Tory Party leadership.
Anyone interested in communications or politics will love this book.
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