Web 2.0: A Strategy Guide: Business thinking and strategies behind successful Web 2.0 implementations
by Amy Shuen
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Book Summary Information
Author: Amy ShuenEdition: Hardcover
Audio: English (Unknown); English (Original Language); English (Published)
Published: 2008-04-30
ISBN: 0596529961
Number of pages: 272
Publisher: O'Reilly Media
Product features:
- Hardcover First Edition 2008
Book Reviews of Web 2.0: A Strategy Guide: Business thinking and strategies behind successful Web 2.0 implementations
Book Review: A Blueprint for leveraging web 2.0
Summary: 5 Stars
As a non-techie, this book has been like a field guide in helping me fully understand how our generation's most successful web companies evolved. Leveraging on the best practices of web pioneers such as Facebook, Flickr, LinkedIn and Amazon, Amy provides a practical guide into understanding the strategies behind the success and continued evolution of these great companies.
I found the format and structure of this book to be particularly useful because each chapter ends with a concise summary of the critical points, followed by a thorough set of questions that will help you internalize the lessons learned. Obviously the key to a successful web 2.0 business is a profitable business model - and Amy clearly describes how companies, large and small are capitalizing on the opportunities and monetizing their technological advances.
In the final chapter, Amy distills her message into a 5-step blueprint for building a web 2.0 business. Build on collective user value - Activate network effects - work through social networks - dynamically syndicate competence and Recombine innovations. The genius behind this book is its clarity and strategy focus. These 5 steps may appear challenging to execute, but if you look closely you'll find a lot strategies that have already proven successful.
I am excited to explore these topics in greater depth with Amy on one of LearnFromMyLife.com's upcoming short talk podcast series.
More Web 2.0: A Strategy Guide: Business thinking and strategies behind successful Web 2.0 implementations reviews:
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