Web 2.0: A Strategy Guide: Business thinking and strategies behind successful Web 2.0 implementations.
by Amy Shuen
List Price:
Our Price: $14.00
You Save: $10.99 (44%)
Availability: Usually ships in 1-2 business days
Category: Book
See more book details and other editions
Book Summary Information
Author: Amy ShuenEdition: Hardcover
Format: Illustrated
Published: 2008-04-17
ISBN: 0596529961
Number of pages: 266
Publisher: O'Reilly Media, Inc.
Book Reviews of Web 2.0: A Strategy Guide: Business thinking and strategies behind successful Web 2.0 implementations.
Book Review: a good read...
Summary: 4 Stars
Web 2.0: A Strategy Guide, by Amy Shuen
This timely book contains a number of interesting contemporary case studies of such luminaries as Flickr, Amazon, Netflix, Facebook, LinkedIn and Google. These examples illustrate how Web 2.0 permits the early enthusiasm that exploded with the dotcom bubble to be finally realised, now that network effects are established, capital costs have reduced, high speed broadband access dominates, user engagement is welcomed and the `long tail' has been made accessible.
The explanations of Web 2.0 principles are easy to follow, and each chapter includes a list of practical questions that proactive businesses should be addressing if they are considering whether to venture into what are still largely uncharted waters. For example, an excellent question that Amy Shuen poses to Marketing Managers is "can you identify the 1-3% `active uploaders' in your customer community and then engage them as evangelists for your business?" Clear warnings are also contained within the text for those businesses that fail to see the relevance of Web 2.0, or who regard it as a threat rather than an opportunity.
The real value of this book is provided in the end notes which highlight established books and articles about strategy that have `stood the test of time', and also where traditional academic frameworks have been usefully updated with Web 2.0 thinking. (For example, see the discussion of Michael Porter's SIX forces and Clayton Christensen's disruptive innovation.) Pointers are also made towards new research that is now emerging from around the world that directly investigates the business implications of a Web 2.0 world.
Overall this is a well written and thought-provoking book, although a few more European examples would have been welcome :-)
More Web 2.0: A Strategy Guide: Business thinking and strategies behind successful Web 2.0 implementations. reviews:
1 2
1 2
Computers & Internet Books
Book Subjects
- Arts & Photography
- Audiobooks on Cassette
- Audiobooks on CD
- Biographies & Memoirs
- Business & Investing
- Children's Books
- Comics & Graphic Novels
- Computers & Internet
- Cooking, Food & Wine
- e-Books
- Engineering
- Entertainment
- Gay & Lesbian
- Health, Mind & Body
- History
- Home & Garden
- Horror
- Law
- Literature & Fiction
- Medicine
- Mystery & Thrillers
- Nonfiction
- Outdoors & Nature
- Parenting & Families
- Professional & Technical
- Reference
- Religion & Spirituality
- Romance
- Science
- Science Fiction & Fantasy
- Sports
- Teens
- Travel
Most talked about in On My Bookshelf
Purple Cow: Transform Your Business by Being Remarkableby Seth Godin
Portfolio Hardcover; Published: 2003-05; Hardcover; Book
Best price: $5.13
Price in other shops:
Effective E-Mail Marketing: The Complete Guide to Creating Successful Campaignsby Herschell Gordon Lewis
AMACOM; Published: 2002-06-17; Paperback; Book
Best price: $12.95
Price in other shops:
Call to Action: Secret Formulas to Improve Online Resultsby Bryan Eisenberg, Jeffrey Eisenberg
Thomas Nelson; Published: 2006-10-31; Paperback; Book
Best price: $4.79
Price in other shops:
The Quiet Revolution in Email Marketingby Bill Nussey
iUniverse, Inc.; Published: 2004-09-22; Hardcover; Book
Best price: $28.76
Price in other shops:
Groundswell: Winning in a World Transformed by Social Technologiesby Charlene Li, Josh Bernoff
Harvard Business School Press; Published: 2008-04-21; Hardcover; Book
Best price: $16.50
Price in other shops:
Web 2.0: A Strategy Guide: Business thinking and strategies behind successful Web 2.0 implementations.by Amy Shuen
O'Reilly Media, Inc.; Published: 2008-04-17; Hardcover; Book
Best price: $15.47
Price in other shops:
Similar books summaries and other product reviews
Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversionsby Tim Ash
Sybex; Published: 2008-01-29; Paperback; Book
Best price: $15.98
Price in other shops:
Web Analytics: An Hour a Dayby Avinash Kaushik
Sybex; Published: 2007-06-05; Paperback; Book
Best price: $16.08
Price in other shops:
Wikinomics: How Mass Collaboration Changes Everythingby Don Tapscott, Anthony D. Williams
Portfolio Hardcover; Published: 2008-04-17; Hardcover; Book
Best price: $14.92
Price in other shops:
Subject To Change: Creating Great Products & Services for an Uncertain World: Adaptive Path on Design (Adaptive Path)by Peter Merholz, Todd Wilkens, Brandon Schauer, David Verba
O'Reilly Media, Inc.; Published: 2008-03-26; Hardcover; Book
Best price: $13.00
Price in other shops:
Presentation Zen: Simple Ideas on Presentation Design and Delivery (Voices That Matter)by Garr Reynolds
New Riders Press; Published: 2008-01-04; Paperback; Book
Best price: $17.45
Price in other shops:
Smart Start-Ups: How Entrepreneurs and Corporations Can Profit by Starting Online Communitiesby David Silver
Wiley; Published: 2007-05-18; Hardcover; Book
Best price: $13.85
Price in other shops:
Unleashing Web 2.0: From Concepts to Creativityby Gottfried Vossen, Stephan Hagemann
Morgan Kaufmann; Published: 2007-07-27; Paperback; Book
Best price: $31.21
Price in other shops:
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directlyby David Meerman Scott
Wiley; Published: 2007-06-04; Hardcover; Book
Best price: $13.93
Price in other shops:
Marketing to the Social Web: How Digital Customer Communities Build Your Businessby Larry Weber
Wiley; Published: 2007-06-22; Hardcover; Book
Best price: $12.72
Price in other shops:
Groundswell: Winning in a World Transformed by Social Technologiesby Charlene Li, Josh Bernoff
Harvard Business School Press; Published: 2008-04-21; Hardcover; Book
Best price: $16.50
Price in other shops: