Web Analytics: An Hour a Day
by Avinash Kaushik
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Book Summary Information
Author: Avinash KaushikEdition: Paperback
Audio: English (Unknown); English (Original Language); English (Published)
Published: 2007-06-05
ISBN: 0470130652
Number of pages: 480
Publisher: Sybex
Accessories:
- Actionable Web Analytics: Using Data to Make Smart Business Decisions
- Search Engine Optimization: An Hour a Day
- Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
- Search Engine Optimization: An Hour a Day
- Advanced Web Metrics with Google Analytics
Book Reviews of Web Analytics: An Hour a Day
Book Review: A Must Have!
Summary: 5 Stars
I'll keep it short and sweet. This is the ultimate guide for web analytics. Unlike many other books which gloss over the details, this one does not. It is very topical in terms of having up to the minute information about competitors and key players in the industry.
More importantly, it provides a methodology that is more important than how to use the tools and techniques. It is this high level vision of web analytics that will make your implementation a success or not.
He reminds me of a great consultant, but without the BS or sales pitch. I recommend this book to all levels of readers!
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