What's Your Story?: Storytelling to Move Markets, Audiences, People, and Brands
by Ryan Mathews, Watts Wacker
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Book Summary Information
Author: Ryan Mathews, Watts WackerEdition: Hardcover
Audio: English (Original Language); English (Unknown); English (Published)
Published: 2007-08-30
ISBN: 0132277425
Number of pages: 240
Publisher: FT Press
Accessories:
- Improve Your Marketing to Grow Your Business: Insights and Innovation That Drive Business and Brand Growth
- PR 2.0: New Media, New Tools, New Audiences
Book Reviews of What's Your Story?: Storytelling to Move Markets, Audiences, People, and Brands
Book Review: Let me tell you a story here...
Summary: 4 Stars
A book which now and then sparkles wisdom. The bottom line is simple: stories have accompanied mankind since the very beginnings (at some point they dare to state that there have been societies which did not make use of the wheel, but none has not had stories as part of their culture), and somehow, both authors explore the ways in which this (story telling) phenomenon can bring either prosperity or ruin into your business... I think it's a plain good book, however, if it wasn't for that deep prologue (interesting theory there), I was going to rate it with three stars. There is social sciences at the bottom of their theories, unfortunately, I expected more of it...
If you are interested in going deeper into this creative way of interpreting success and / or failure (that's why I bought this book; I think the authors were brilliant in the sense that it's not easy to "unvail" new approaches to simple matters such as telling stories...) read it.
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