Word of Mouth Marketing: How Smart Companies Get People Talking
by Andy Sernovitz
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Book Summary Information
Author: Andy SernovitzAfterword: Guy Kawasaki
Edition: Hardcover
Audio: English (Original Language); English (Unknown); English (Published)
Published: 2006-11-01
ISBN: 1419593331
Number of pages: 216
Publisher: Kaplan Business
Book Reviews of Word of Mouth Marketing: How Smart Companies Get People Talking
Book Review: Repeat and repeat and repeat.....
Summary: 2 Stars
OK, world of mouth is the most effective advertising. And in case you didn't get it, it will be explained through 60 pages. Then, finally we go to some practice: refer-a-friend scheme (that's already 2 years ago...), blogs and boards (nothing new), making people talk about yourself... with some few cases of interesting ideas already put in practice. We all know that enthusiasm is not a strategy, and devil lies in details of implementation, which are critically lacking in this book. So if you already have read any other book about word of mouth, you won't learn anything. If, like many Managers, you don't know anything about blogs, forums, communities, and importance of customer service, then you can start reading this book - and to confirm your sudden conversion to this new idea, distribute it to your commercial staff who already knows everything about it.
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