Yes!: 50 Scientifically Proven Ways to Be Persuasive
by Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini
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Book Summary Information
Author: Noah J. Goldstein, Robert B. Cialdini, Steve J. MartinEdition: Hardcover
Audio: English (Original Language); English (Unknown); English (Published)
Published: 2008-06-10
ISBN: 1416570969
Number of pages: 272
Publisher: Free Press
Book Reviews of Yes!: 50 Scientifically Proven Ways to Be Persuasive
Book Review: Witty, practical collection of tips on being more persuasive
Summary: 5 Stars
Yes! is an entertaining book - to match the title, it's a blast! Noah J. Goldstein, Steve J. Martin and Robert B. Cialdini provide, as the subtitle indicates, 50 distinct examples, explanations or techniques to help you become more persuasive. They present the general principles of persuasion and discuss an abundance of specific, detailed uses. The authors offer numerous studies (their own and others'), hypothetical situations, and elucidations of what to do and what not to do. They advocate the idea that you can and should test persuasive strategies. They are convincing, and they write wittily and breezily. getAbstract recommends this useful book to anyone engaged in persuasion, including executives, marketers, trainers and salespeople.
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