You Are the Message
by Roger Ailes
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Book Summary Information
Author: Roger AilesCollaborator: Jon Kraushar
Edition: Paperback
Audio: English (Unknown); English (Original Language); English (Published)
Published: 1995-12-01
ISBN: 0385265425
Number of pages: 256
Publisher: Crown Business
Product features:
- ISBN13: 9780385265423
- Condition: New
- Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!
Book Reviews of You Are the Message
Book Review: A Communication Giant Shares His Speaking Strategies
Summary: 5 Stars
Every time I direct a Presentation Skills seminar or provide communication coaching for executives, I recommend this book. I'll explain why.
Roger Ailes has strong credentials for writing a book about giving speeches. Prior to launching Fox News just over a decade ago, he had served as a speech writer and coach for the first President Bush, Ronald Reagan, Rudy Giuliani, and other public figures. Next, he became a talent scout for TV stations, helping them find anchors who could boost ratings.
I recommend You Are the Message for several reasons. First, the author's credentials I cited. Second, the book's straightforward approach, with clear, simple language.Third, Ailes gives readers a number of gems like these to keep in mind as they prepare speeches:
On being yourself: "You don't have to assume a phony posture. You just have to be you at your best. You already have the magic of communication in you, because nobody can play you as well as you can."
On composure: "If you are uncomfortable with who you are,it will make others uncomfortable too."
On style: "The best communicators I've ever known never changed their style of delivery from one situation to another. They're the same whether they're delivering a speech, having an intimate conversation, or being interviewed on a TV talk show."
On choosing your topic: "If you care, they care."
On energy: "I can correct fifteen communication problems with one ounce of energy."
On enthusiasm: "If the audience knows you care about what you're doing, you can forget about most speaking techniques."
If you're going to buy one book about preparing and delivering speeches, I recommend You Are the Message.
The Complete Communicator: Change Your Communication-change Your Life!
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