Zag: The Number One Strategy of High-Performance Brands
by Marty Neumeier
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Book Summary Information
Author: Marty NeumeierEdition: Paperback
Audio: English (Unknown); English (Original Language); English (Published)
Published: 2006-09-30
ISBN: 0321426770
Number of pages: 192
Publisher: Peachpit Press
Accessories:
- Marty Neumeier's INNOVATION TOOLKIT
- Presentation Zen: Simple Ideas on Presentation Design and Delivery
- The Open Brand: When Push Comes to Pull in a Web-Made World
- The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
Book Reviews of Zag: The Number One Strategy of High-Performance Brands
Book Review: A Must Read For All Marketing Professionals
Summary: 5 Stars
Positioning a brand to genuinely differ itself from the competition is one thing. This book goes beyond most branding books by providing a handbook that clearly identifies strategies to create a distinctive consumer experience (ZAG). Neumeier uses real world examples to demonstrate how brands ZAG using organically grown strategies and execution that is placed into their entire culture.
The book provides detailed explanations as well as charts for key themes such as Good and Different, Defining a brand, Market place clutter, Designing your ZAG, True lines that translate into real world Taglines, engagement, and how to create mutual loyalty programs that engage and challenge consumers rather than buy loyalty with discounts.
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